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  • Writer's pictureWellness Workdays

80% of Benefited New Balance Associates Utilize New Wellness Workdays Initiative

New Balance has expanded its current corporate wellness initiative with Wellness Workdays, a leading provider of employee wellness programs, to provide onsite health coaching and biometric screenings to their Massachusetts manufacturing sites. This next evolution of the company’s wellness program will reduce barriers to accessing wellness services and is part of a systematic approach to improve and enhance the lives of all New Balance associates, regardless of job site location.

“At New Balance, the health and well-being of our associates is of prime importance,” said Glenn Haskell, Benefits Director at New Balance. “We realize that our associates working in our Massachusetts factories and distribution center need additional support and resources in working toward improving their health. New Balance is pleased to be able to work with Wellness Workdays to provide a bi-lingual onsite Health Coach whose goal is to support the physical and mental well-being of our associates.”

Wellness Workdays has partnered with New Balance for over five years to deliver a strategic and comprehensive well-being approach to support the Life Balance initiative. While health coaching has always been part of the New Balance wellness program, due to time and access constraints, associates at the manufacturing sites were often unable to participate. “We are excited to meet people where they are, literally and figuratively at the manufacturing sites to provide access to our Health Coaches along with relevant programming,” said Debra Wein, CEO, and Founder of Wellness Workdays. “We saw a gap in participation and knew it was critical to adjust our program strategy. Bringing onsite coaching and biometric screenings to the manufacturing sites provides associates with critical health information and personalized support, making wellness attainable for the entire employee population.”

In the first three months of the program, 80% of benefitted manufacturing associates participated in coaching and biometric screenings. Behavioral Health and Wellness Coaches help employees identify top areas of concern, enhance personal motivation for change, establish relevant goals, and provide accountability and support. Beginning in 2023, more wellness initiatives such as risk-specific programming, mindfulness /emotional well-being support, and team-based challenges will be offered at the New Balance manufacturing sites.

About Wellness Workdays Wellness Workdays is a Massachusetts company with offices in New York, Florida and Texas that designs and delivers workplace wellness programs to promote employee health, productivity, and a culture of well-being. Our subsidiary, OMC Wellness, based in Portland, Maine, provides population health management solutions utilizing onsite health coaching and proprietary technology to sustain measurable outcomes. A Certified Woman-Owned Business Enterprise, we have earned industry recognition and best practices awards for our clients, which include Turner Construction, Merck KGaA, Brown University, The City of Portland, Maine, Rockland Trust Bank, The Maine Bankers Association and Harvard Business School. Visit us at and follow us on Facebook, Twitter, LinkedIn, and Instagram.

About New Balance New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit and for the latest press information please visit

2 commentaires

02 mai

Premium items from the New Balance MADE U.S. line have been made in America for over 75 years and have a domestic value of space bar clicker at least 70%.


16 avr.

The New Balance MADE U.S. collection is a premium collection that has a domestic value of at least 70 percent and has been manufactured in the United States for more than seventy-five years. It also accounts for a small amount of our sales in the United States. doodle baseball

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