Columbia wanted to launch a wellness initiative that would engage 60% of its employees and offer diverse wellness content to promote a happy, healthy, engaged culture. Columbia worked with Wellness Workdays to develop and launch a customized program, Columbia thrives, that focuses on nutrition, physical activity, financial well-being and emotional wellness.
Wellness Workdays created a database of relevant information and resources aimed at combating stress and anxiety, building resilience and maintaining physical wellness during the pandemic. These resources were consolidated on the Columbia thrives portal in a new custom module titled “We’re Here to Help!” The onsite activities that were transitioned online allowed employees to participate in both live and recorded webinars so they have the option of interacting with health professionals and asking questions or viewing programs at a time that works best for them. Engagement remains high with 79% of employees registered on the wellness portal.