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Wellness Program Communications - Best Practices


Wellness Program Communications

Communication is always key and it’s critical when you are trying to get your employees to participate in health and wellness programs. The messaging about a program is as important as the frequency of your communications. To determine whether your program is adhering to best practices, evaluate the way all communications to employees are created and disseminated. Information should be readily available in one location. If an employee is seeking to lose weight, the employer programs offered to accomplish this should be easy to learn about and simple to sign up for. The questions below can help you determine if your program meets these requirements.

Communications Questions

Is the information easily accessible to all employees?

Is the information being disseminated in plain language and understandable to all?

How is the information being laid out and organized?

Does the message support the company’s overall objectives?

Is the information tailored for specific employees either based on life stage or health condition?

As you build your wellness program, below are key areas that should be considered when developing your communications strategy.

Set Goals. In order to evaluate the effectiveness of your program, in both the short and long term, define the results you want your wellness campaign to achieve. Are you interested in participation rates or health outcomes or do you have a different objective?

Develop a Wellness Brand. Brand your wellness program with a name, logo and message to create instant recognition.